Cotton Citizen is leaving ~$65K/year on the table in welcome-flow revenue.
I want to fix that for you, for free.
We'll Build This Flow In Your ESP. Free.
Our expert designers and tech team will design this entire 8-email flow, build it into your ESP, and split test it against your current welcome sequence.
The 8 emails we wrote for Cotton Citizen
Click any email to expand the full copy. Subject line, preview text, hero, every module. Production-ready and built to drop into your ESP.
1
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INBOX MODULE
Subject Line: CITIZEN10 takes $10 off today
Preview Text: $10 off, made in LA, yours to explore
HERO MODULE
Hero Approach: Direct
H1: Welcome In
Subhead: $10 off, starting now
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
Use code CITIZEN10 at checkout for $10 off your first order. It's good for 14 days.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Start Here
Bowie Tee The everyday foundation, six colorways to make it yours
Boston Jogger All-day comfort built for a life that moves
Amelia Jean A clean straight-leg silhouette, made to last
Boston Hoodie Elevated basics, cut right, no logos to get in the way
Bowie Shirt Structured enough for outside, comfortable enough for in
Boston Buttondown The easy dressed-up option you'll actually reach for
2
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My brother Liran and I grew up inside a dye house.
Our father, Isaac, built American Dye House Inc. In Los Angeles more than thirty years ago. He spent his career developing wash treatments and dye processes that the industry hadn't seen before. It was technical work, and he was genuinely great at it.
When he passed, we had a choice. We could sell the facility, move on, find something else. Instead, we kept it. It felt like the only honest thing to do.
Cotton Citizen came out of that decision. I wanted to take the craft my father applied to the denim industry and use it on something different. Everyday wardrobe staples, the kind of pieces that should be better than they usually are.
Every piece we make still runs through that same Los Angeles dye house. We control the fabric, the dye, the finish, the fit. That level of control is rare in this industry. Most brands don't have it. We built ours over three decades.
If you have any questions about the brand or what we make, just reply here. I read these.
And your $10 off code is still waiting. CITIZEN10 at checkout, good for the next 14 days.
– Adam
Founder / CEO / Creative Director, Cotton Citizen
3
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INBOX MODULE
Subject Line: Made here, not handed off
Preview Text: What 30 years of dye expertise actually looks like
HERO MODULE
Hero Approach: Curiosity
H1: Not Like Other Brands
Subhead: Here's what's actually different
Cta Button: See the Difference
MODULE 2: TRANSITION COPY
Most apparel brands outsource manufacturing and call it a day. Cotton Citizen doesn't have that option. And that's the point.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Built Different, on Purpose
Infographic: Checklist
- Made in Los Angeles at the family's own dye house. Not a third-party overseas factory
- 360-degree manufacturing control from fabric selection through dyeing, finishing, and shipping
- Proprietary wash treatments developed over 30+ years that cannot be replicated off the shelf
- Small-batch, handcrafted production. Quality control that mass manufacturing physically cannot do
- Premium Supima cotton, selected for softness, breathability, and how it holds color over time
- Limited runs and water recycling built into the process. Sustainability that comes from the method, not the marketing
Products Shown
- Boston Sweatpant. All-day comfort, made the hard way
- Bowie Tee. Six colorways, Supima cotton, the foundation piece
- Amelia Jean. The brand's denim expertise in a clean straight-leg cut
4
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INBOX MODULE
Subject Line: You signed up, code still works
Preview Text: A few things worth a closer look before it goes
HERO MODULE
Hero Approach: Direct
H1: Don't Let It Expire
Subhead: $10 off, 14-day window
Cta Button: Use My Code
MODULE 2: TRANSITION COPY
You grabbed CITIZEN10 when you signed up. It knocks $10 off your first order and it's good for a few more days.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: A Few Worth Revisiting
Bowie Tee Your weeknight foundation in six colorways, starting at $165
Boston Jogger The loungewear piece people reach for first, made in LA at $225
Boston Short Pairs with the jogger and sweatpant, completes the set at $215
Amelia Jean Straight-leg, three washes, built on 30 years of dye expertise at $255
Boston Buttondown Elevated enough to wear out, easy enough to wear every day at $350
Bowie Shirt Structured cotton, six colorways, the step up from the tee at $185
5
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INBOX MODULE
Subject Line: The price is in the process
Preview Text: What you actually get when the price is low
HERO MODULE
Hero Approach: Question
H1: Why Does This Cost More
Subhead: The answer is in the process
Cta Button: See for Yourself
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: Cotton Citizen vs. The Alternatives
Infographic: Table
- Where it's made. Cotton Citizen: Los Angeles, family-owned dye house | Typical brand: Overseas, anonymous factory
- Dye and wash process. Cotton Citizen: Proprietary treatments, 30+ years in development | Typical brand: Standard commercial dyeing, off-the-shelf finishes
- Production method. Cotton Citizen: Small-batch, handcrafted, limited runs | Typical brand: Mass production, high volume, minimal QC
- Manufacturing control. Cotton Citizen: 360-degree in-house from design to finish | Typical brand: Outsourced to third-party manufacturers
- Fabric. Cotton Citizen: Premium Supima cotton, selected for softness and durability | Typical brand: Standard cotton blends, often unspecified sourcing
- Price point. Cotton Citizen: Premium, reflects actual cost of the process | Typical brand: Lower upfront, but you'll replace it sooner
Products Shown
- Boston Hoodie. Mid-weight Supima cotton, clean silhouette, made once at a level most brands skip
- Bowie Tee. The everyday piece that holds its color and shape longer than anything at this price
6
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INBOX MODULE
Subject Line: We'll let customers say it
Preview Text: Real people, real opinions. Here's what they said
HERO MODULE
Hero Approach: Direct
H1: They Said It Better
Subhead: Hear from people who bought first
Cta Button: Shop Now
MODULE 2: TRANSITION COPY
We could tell you the fabric is exceptional and the fit is worth the price. But here's what actual customers said instead.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: INFOGRAPHIC + PRODUCT EMBED
H2: From the People Who Bought First
Infographic: Numbered List
- "I was skeptical about spending this much on a tee. Six months later it looks exactly the same. The color hasn't moved at all.". Morgan T. [On quality and durability]
- "Finally a sweatpant that doesn't pill after three washes. The fabric is noticeably different from anything else I own.". James K. [On long-term wearability]
- "It's a lot of money upfront but I've replaced cheap basics twice a year for years. This is the last pair I'm buying.". Rachel S. [On value over time]
- "Fits exactly how I wanted it to. Not oversized, not boxy. It just works.". David M. [On fit and ease]
- "Customer service sorted out my exchange within a day. No drama. Appreciated the personal response.". Lauren B. [On service experience]
Note To Nick: The above reviews are placeholder quotes built to handle distinct objections. Quality, durability, value, fit, and service. Replace with verified quotes pulled from Shopify, Okendo, Yotpo, or Stamped before sending.
Products Shown
- Boston Sweatpant. The piece reviewers keep coming back to, five colorways
- Bowie Tee. The foundation piece with a six-colorway range to start from
7
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INBOX MODULE
Subject Line: CITIZEN10 expires at midnight
Preview Text: CITIZEN10 expires at midnight. No extensions.
HERO MODULE
Hero Approach: Direct
H1: Last Chance
Subhead: CITIZEN10 expires tonight
Cta Button: Use It Now
MODULE 2: TRANSITION COPY
CITIZEN10 expires at midnight tonight. After that, $10 off is gone and the code stops working.
MODULE 3: PRIMARY PAYLOAD MODULE
Type: PRODUCT-ONLY
H2: Pick One Before It Closes
Bowie Tee The piece people buy first, in six colorways, at $165
Boston Jogger The all-day loungewear staple, made in LA, at $225
Amelia Jean Straight-leg, three washes, built to outlast the alternatives at $255
Boston Hoodie Clean, mid-weight, no logo. Just a good hoodie at $265
Bowie Shirt Structured cotton in six colorways, made for wherever the day goes at $185
Boston Buttondown Premium cotton buttondown for an easy dressed-up look at $350
8
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I wanted to check in before your welcome offer closes out completely.
You've been on the list for two weeks, you've seen what we make and how we make it. If nothing grabbed you, that's genuinely okay. Not everything is for everyone, and I'd rather you know that than feel like you missed something that wasn't right for you.
But if you've been sitting on one piece, or you had a question you never got around to asking, now is a good time. Just reply to this email. I read them.
A few people ask whether the price is worth it for basics. Honest answer: it depends on how you think about it. If you replace a cheap tee every six months, you already know the cost adds up. If you want something that holds its color and its shape for years, that's what we're building toward.
No pressure either way.
CITIZEN10 is your code. $10 off your first order. And it expires today. If you want to use it, go ahead. If not, we'll still be here.
– Adam
Founder / CEO / Creative Director, Cotton Citizen
Ready to see this live in your ESP?
Let's get your free welcome flow set up →Where most DTC brands leak revenue on email
These are the patterns we see across almost every $100K-$500K/month store before we start working together:
- ✕Most DTC welcome flows cut off after 2-3 emails, right when new subscribers are at peak intent and open rates are highest.
- ✕Relying on discount codes as the primary incentive trains your list to wait for deals instead of buying on brand desire.
- ✕The founder story and origin of the brand gets buried on the about page and never shows up in email, losing the biggest differentiator a small brand has.
- ✕Zero segmentation between first-time buyers and repeat customers, so everyone gets the same generic promo blasts.
- ✕Abandoned cart flows stop at one email. Industry benchmark recovers 2-3× more revenue with a 3-touch sequence layered with real objection handling.
Four pillars. No fluff.
Trust Transfer
Plain text founder emails convert your existing audience trust into buyer confidence in a way designed emails never can.
Layered Objection Removal
Each email removes one specific purchase barrier, so by the final send the only thing left between them and a purchase is inertia.
Controlled Urgency Curve
Discount pressure starts casual and escalates to real scarcity, without training subscribers to wait for the next deal.
Soft Landing
The final email is a personal check-in, not a hard sell. Non-buyers leave the sequence warm for future campaigns instead of unsubscribed.
Real numbers from a real 8-email welcome sequence
Social proof
Nick Yates
Thanks for checking this out. This document will help you build a retention engine that keeps customers buying without burning through margin on discounts.
What I do
- Build email retention systems that generate consistent revenue for ecommerce brands doing $100K-$500K monthly
- Embed myself into your brand voice so every email sounds unmistakably like you
- Create promotional strategies that protect margin while keeping your list engaged year-round
- Design the 30-Day Email Engine, a complete retention foundation with a $25K revenue guarantee
My approach is different. I don't touch generic templates or cookie-cutter campaigns. This is boutique, voice-driven email marketing where I become an extension of your brand for 18+ months on average. No junior copywriters. No bloated agency bureaucracy. Just strategic retention work that CEOs actually care about.
I've helped brands like Ancestral Supplements generate $7.6M in attributed email revenue by focusing on loyalty and LTV, not just broadcast blasts.
Let's get your free welcome flow set up
Pick a time below. In less than 30 minutes we'll get everything we need to get this split test set up in your ESP in less than two weeks.